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vaping industry trade association

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What Is The VITA?

VITA, or the Vape Industry Trade Association of Canada is a Non-Profit Trade Association representing the Canadian Vaping Industry. They assure that all electronic cigarette products follow the correct legal and regulatory safety framework in place, and that the vendors and consumers interest and safety is of utmost importance.

As Canada’s largest trade association representing the industry’s manufacturers, importers, distributors and retailers, VITA is committed to working with stakeholders and governments to set and uphold regulations for vaping products in Canada.


The main goal of the VITA is to collate the varied electronic cigarette laws presently seen across Canada. Afterwards, a program which will be known as the Vape Industry Trade Association Industry Standards of Excellence will be set forth. The program will be monitored to ensure that VITA members are abiding by the standard. 

The VITA commits to collaborating with regulatory bodies to identify best practices and to inform the development of evidenced-based regulations.

Label Standards

e-Liquid is regulated under the Tobacco and Vaping Products Act (TVPA), the Canadian consumer products safety act (CCPSA), and the Vaping Products Labelling and Packaging Regulations (VPLPR).

The VITA stamp is given to participating businesses to display that they are legally compliant. Their products are safe. And the business follows a standard of excellence that customers can trust.